About Us

The Parched Blooms began with a simple sunflower.

In early January 2021 in a middle of pandemic, founder Caren Sotto received a sunflower plant—her favorite flower—as a a heartfelt Christmas gift from someone special. Just a few weeks later, the plant began to wither. Unwilling to let its beauty fade completely, she searched for ways to preserve it and discovered the world of dried and preserved flowers through Youtube.

What started as curiosity soon became a passion.

With only ₱7,000 as initial capital, The Parched Blooms officially bloomed in January 28, 2021. She started crafting dried and preserved blooms in a small corner workstation at a shared condo unit.

At the time, Caren was working full-time in the corporate world, spending her days in the office and dedicating her mornings, evenings, and weekends to learning, creating, and building what would eventually become The Parched Blooms. Inspired by the beauty and longevity of preserved blooms, she began experimenting with her own floral designs and shared them on social media.

As one of the early dried and preserved flower brands in the Philippines, the business steadily grew through heartfelt craftsmanship, word-of-mouth referrals, and a desire to create meaningful keepsakes that last beyond the moment.

Entirely self-taught, Caren has dedicated the last five years in learning the art of dried and preserved floristry, transforming a simple passion into a flourishing floral atelier. Guided by creativity, curiosity, and an appreciation for timeless beauty, she continues to create thoughtful floral keepsakes designed to endure beyond the moment. In 2026, she expanded her journey through international floral classes, further refining her artistry and bringing global inspiration into every handcrafted piece.

Over the years, The Parched Blooms has been featured on national television and notable publications, including ABS-CBN, GMA, Inquirer.net, RYT Magazine, Tatler Asia, and Saved Radio. The brand was also recognized as an awardee of the SM StartUp Market Program by SM Supermalls and has had the privilege of collaborating with both local and luxury brands.

What began as a single sunflower plant that has withered has grown into a modern floral atelier dedicated to creating thoughtful dried and preserved floral keepsakes for life's most meaningful moments.

Today, every bouquet, dome, and floral piece is crafted with the same belief that started it all: that beauty can endure, memories can be preserved, and even the most delicate blooms can continue telling their story long after the moment has passed.

Crafted to Last Beyond the Moment. 🌾✨